If you've read "The Tipping Point" by Malcolm Gladwell, or "Broken Windows Broken Business" by Michael Levine, you've heard about the "broken windows" theory of social behavior. John Moore of Brand Autopsy riffs on both in a recent post (and saves readers' time by summarizing the latter book in about one paragraph.) Moore cites Gladwell's book about this theory:
Broken Windows was the brainchild of the criminologists James Q. Wilson and George Kelling. Wilson and Kelling argued that crime is the inevitable result of disorder. If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal that anything goes.
According to Moore, "Levine's premise is that a broken window in business happens when someone isn't paying attention to details" and that "broken windows are telltale signs to customers that a business doesn't care, that it is poorly managed, and or it has become
Continue reading "Fix Your Site's Broken Windows" »
"Let us put men and women together, see which one is smarter,
Some say men, but I say no, women got the men like a puppet show." (Lyrics by Norman Span, covered by The Grateful Dead.)
True or not? Are women bloggers smarter, better, kinder, gentler? Nosing around the blogosphere (and common sense) tells me that generalizing about men versus women bloggers isn't so helpful. Except maybe in one respect. I haven't yet come across a nasty, personal attack penned by a woman. There really is a way to express your opinion without crushing the other person, without resorting to ad hominem attacks.
Continue reading "Are Women Smarter?" »
Clamblogger cites a recent post by Darren Rowse about essential "hooks" to draw readers to your blog. One of the 7 hooks is thought leading content, another is personality of the blogger. I'm going to add another hook that doesn't necessarily fall into any of these thoughtful categories: Change Agent.
Continue reading "Another Blog Hook" »
If you follow popular culture as do (I subscribe to the National Enquirer afer all) you will be interested in an article in today's New York Times about celebrity publicists. Seems that their jobs are becoming much more difficult these (the article talks about Tom Cruise's summer of love and Russell Crowe's legal troubles.)
Continue reading "Why I Read the National Enquirer" »
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