I do appreciate Seth Godin's giving us amateurs another lesson in how to do RSS feeds. His instructions are pretty damn clear. But I have to admit, the whole process is still a little daunting. I do have a few feeds coming through on my Yahoo homepage, but I once tried to use, feedburner I think it was, and it was not very user friendly to me. I don't have a technical background but I learn real fast. I'm sure with more time and patience I will have it down cold. But I know that a lot of people are just not going to put the effort into it. It is an effort. For instance my Dad. He is a retired advertising entrepreneur with a lot of expertise in things like fly casting and fine wines. How cool would it be if he and Hugh McCleod could have a conversation? Or my friend Christine who moved here from Cameroon. She knows computers but I think it would be really hard to explain how to do RSS feeds.
So I issue a challenge to all you expert communicators/technophiles/change agents: find a way to make this RSS technology accessible to a more diverse demographic. Imagine the conversations we could have.